Curious case of studying culture

I study culture. I am enthusiastic to know how we all live differently or similarly in different frames of understanding our surroundings we are connected. Although the ‘culture’ was not what I told myself that I liked to know. I just gave it a name ‘culture’ because it sounded most suitable within my language limitation. Now that I officially study culture at university, I keep questioning to myself what is the reason to study people and their way of understanding the world. My own purpose was always clear; I work in development and I can only do my work by understanding how people understand their surroundings. But perhaps often inevitably, I face the conflict between my pleasure and the justification for the pleasure.
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